New Product Development Evaluation – Multiple Leading FMCG Brands (EU Market)

Objective

To assess consumer response to newly launched FMCG products across several European markets, providing brands with a clear understanding of post-launch performance, consumer satisfaction, and areas for product improvement.

Methodology

• Quantitative post-launch surveys among recent buyers to measure product appeal, satisfaction, and repurchase intent.
• Evaluation of key product dimensions: taste & texture (only food), packaging, innovation appeal, and value for money.
• Comparative analysis across competing products and benchmarks to identify differentiation opportunities.
• Integration of open-ended responses to capture consumer language, likes/dislikes, and suggestions for improvement.

Key Findings (anonymised & illustrative)

• Products perceived as innovative, convenient, and offering good value for money tend to achieve stronger repeat purchase intent.
• Packaging usability and portion size emerged as common pain points affecting satisfaction.
• Consumers valued authentic flavour and natural & healthy ingredients, particularly in premium segments.
• Clear communication of usage occasions (e.g., snack, meal companion, or indulgence moment) supported better product understanding.

Actionable Recommendations

• Optimise packaging format for ease of use and storage.
• Refine messaging to emphasize the product’s unique benefits and innovation story, as well as nutritional benefits.
• Leverage early buyer feedback to guide second-wave product improvements and future line extensions.
• Develop occasion-based positioning to expand consumption contexts and drive trial.

Role & Skills Demonstrated

Post-launch evaluation · Consumer feedback analysis · Product performance diagnostics · Competitive benchmarking · Insight synthesis for product innovation