Research Plan: Grubble Project
The objective of this research is to understand the goals, behaviours and context of people who currently use food delivery apps. It also aims to understand their experience of using these apps.
My Projects
A collection of projects I’ve led or contributed to.
Multicountry Consumer Snacking Segmentation Study – Brand A (FMCG Company)
To identify distinct consumer segments based on snacking habits, motivations, and behaviours, supporting the brand’s new product development and positioning strategy.
New Product Development Evaluation – Multiple Leading FMCG Brands (EU Market)
To assess consumer response to newly launched FMCG products across several European markets, providing brands with a clear understanding of post-launch performance, consumer satisfaction, and areas for product improvement.
Purchase Barrier Analysis – Multiple FMCG Clients
To uncover reasons for decreased sales and understand barriers preventing consumers from purchasing or repurchasing certain products.
Consumption Behaviour & Demographics Study – Multiple FMCG Clients
To profile consumers and map consumption occasions, identifying who the users are, when and why they use the product, and how that varies by segment.