Research Plan: Grubble Project
The objective of this research is to understand the goals, behaviours and context of people who currently use food delivery apps. It also aims to understand their experience of using these apps.
Latest Projects
Multicountry Consumer Snacking Segmentation Study – Brand A (FMCG Company)
To identify distinct consumer segments based on snacking habits, motivations, and behaviours, supporting the brand’s new product development and positioning strategy.
New Product Development Evaluation – Multiple Leading FMCG Brands (EU Market)
To assess consumer response to newly launched FMCG products across several European markets, providing brands with a clear understanding of post-launch performance, consumer satisfaction, and areas for product improvement.
Purchase Barrier Analysis – Multiple FMCG Clients
To uncover reasons for decreased sales and understand barriers preventing consumers from purchasing or repurchasing certain products.
Work
- Company
- NielsenIQ Poland
- Role
- Consumer Insights Consultant
- Date
- Company
- Jagiellonian University
- Role
- Researcher in Applied Memory Research Laboratory
- Date
- Company
- Koç University
- Role
- Researcher in Applied Memory Researcher Laboratory & Teacher Asistant
- Date